• OKX released a new advertising campaign calling for a rewrite of current financial and digital systems using blockchain technology and Web3 solutions.
• The company’s chief marketing officer, Haider Rafique, believes that blockchain-enabled technology is necessary to rebuild financial infrastructure and empower digital ownership.
• The “Rewrite the System” campaign highlights inflation, data breaches and censorship as indicators of a broken system.
OKX Launches New Advertising Campaign
OKX has released a new production-quality advert challenging traditional finance (TradFi) and Web3 competitors by calling for a rewrite of current financial and digital systems using blockchain technology and Web3 solutions. The advertisement was part of the company’s “Rewrite the System” campaign, which aims to highlight the shortcomings of existing financial systems.
Haider Rafique on Blockchain Technology
Haider Rafique, OKX chief marketing officer, outlined in an interview with Cointelegraph his belief that blockchain-enabled technology is imperative in rebuilding financial infrastructure and empowering digital ownership. He also stated that talks of updates to existing financial and digital infrastructure do not resolve the long-standing issues that formed the basis of the campaign.
Past Year Highlights Shortcomings of Financial Systems
Inflation, data breaches, and censorship are symptoms of a broken system. Multiple industry-impacting events have played out in the past year, highlighting both the failings of TradFi players as well as DeFi players in terms of providing access to secure financial systems.
Partnerships with Manchester City & McLaren Formula1 Team
Under Rafique’s tenure at OKX, high-profile partnerships were made with Manchester City Football Club and McLaren Formula1 team which exposed cryptocurrencies and Web3 offerings to massive audiences around the world. This move helped further increase awareness about cryptocurrency while also offering users more opportunities to easily access them through its exchange platform.
Campaign Aims To Promote Rewriting Financial Infrastructure
The “Rewrite the System” campaign looks to promote rewriting centralized legacy financial and digital systems using blockchain technology and Web3 solutions so as to address underlying systemic issues associated with existing infrastructures such as inflation, data breaches, censorship etc.. This should help make economic freedom accessible while also enabling better levels of financial inclusion globally