• McDonald’s Hong Kong has partnered with The Sandbox to create a virtual world, McNuggets Land, dedicated to celebrating the 40th anniversary of Chicken McNuggets.
• Users can play and complete quests to win rewards such as SAND utility tokens and free Chicken McNuggets coupons.
• Metaverse experiences have become popular for brand building strategies in recent years.
McDonald’s Collaborates with The Sandbox to Launch Virtual World
McDonald’s Hong Kong has teamed up with The Sandbox to create their first Web3 experience, McNuggets Land, in celebration of the 40th anniversary of Chicken McNuggets. This virtual world will give users the chance to play and complete quests for rewards like SAND utility tokens or free Chicken McNuggets coupons.
How it Works
To join the virtual world, all that is needed is an email address. After signing up, users can explore a virtual store with a hidden factory and take a tour through the history of chicken nuggets. They can also play games and complete quests in order to win rewards such as The Sandbox SAND $0.46 utility token that can be used to purchase virtual goods and customize avatars on the platform or 365-day free Chicken McNugget coupons for redemption at McDonald’s restaurants in Hong Kong.
Why Brands are Embracing Metaverse Experiences
Metaverse experiences have become popular tools for brand building strategies in recent years as they allow companies to gamify products or services and establish loyalty programs online. According to Sebastien Borget, co-founder and chief operating officer of The Sandbox, this collaboration takes them closer to realizing their ultimate goal of mass adoption of the metaverse.
Previous Collaborations between McDonald’s China & NFTs
In 2021, McDonald’s China released a set of 188 nonfungible tokens (NFT) to celebrate its 31st anniversary in the local market – showing how they have been using web3 tools before this collaboration with The Sandbox too!
Conclusion
This partnership between McDonald’s Hong Kong and The Sandbox is just one example out many that show how metaverse experiences are being adopted by brands globally as part of their marketing strategies today!