Carbon Credits: Understand Impact to Make Real Change

• Carbon blockchain executives argue that companies must understand why they’re using carbon credits and how to make a real impact in order to create a positive environmental impact.
• Karen Zapata, the chief operating officer of carbon blockchain platform ClimateTrade, noted that many companies still don’t understand carbon credits and sustainability.
• She encouraged companies to focus less on the pricing behind carbon credits and more on the positive impact it can have.

At the World Economic Forum in Davos, Switzerland, Kristina Lucrezia Cornèr, editor-in-chief of Cointelegraph, moderated a panel discussion about pricing carbon credits. Executives from carbon blockchain platforms discussed the increasing interest from companies in carbon trading and how it can be used to create positive environmental change.

Karen Zapata, the chief operating officer of carbon blockchain platform ClimateTrade, spoke about the need for companies to understand why they’re using carbon credits and how to make a real impact. She recalled a conversation with a sustainability manager of a large company who had no idea what a carbon credit was or how it works, but was being pressured by his marketing team to move forward. Zapata emphasized that companies won’t be able to communicate their sustainability efforts to their community if they don’t understand what carbon credits are.

Zapata encouraged companies to focus less on the pricing behind carbon credits and more on the positive impact they can have. She explained that understanding the impact of these credits should come first, and the price will follow. She also highlighted the need for companies to engage with their community about their carbon initiatives and to work with governments to create incentives for sustainability.

Overall, the panelists agreed that carbon credits can be used to enable companies to create positive environmental change. However, they also emphasized that companies must understand why they’re using carbon credits and how to make a real impact in order to create a meaningful difference.

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